Parental Skills at Work

Parental Skills at Work is a project developed by the team of Università della Svizzera Italiana of Lugano, in collaboration with Fondazione Marco Vigorelli and more other experts about the role of technology in the growth of children.
In particular the importance of the play as a form of communication and learning method.
The concept of the logo we created wanted to highlight the symbol of the hug formed by two hearts which represent the family.

client

Prénatal S.p.A.

creative fields

Brand Identity

Parental Skills at Work wordmark on a white background Pink color field from the Parental Skills at Work palette Stylized heart symbol from the Parental Skills at Work brand Pink brand card with the full Parental Skills at Work logo Parental Skills at Work app icon on a smartphone over a green background Green brand card with the Parental Skills at Work logo Gray typography specimen from the Parental Skills at Work identity Color palette from the Parental Skills at Work identity Prenatal mobile mockup featuring the Parental Skills at Work card Prenatal desktop homepage with the Parental Skills at Work module
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