Blanco is a bright boutique in the heart of Lugano, Swiss.
Our goal was to create a fresh brand, that communicates exclusivity and represents femininity; a brand identity that radiates a state of purity and delicacy. The two keypoints are the swan and the heart, which together form the initial letter "b" of the name.
Art Direction, Branding, Web Design & Development, Interaction Design, Photography
The outfits are characterized by clean lines and pastel colors. Blanco women are sophisticated and the Brand wants to convey this concept.